Project Overview

About: Project at Careerfoundry
Timeline: May 2023 — July 2023
Role: UI Designer

Introduction

A responsive web app that provides property buyers with information on properties of interest.

My Role

I was the lead designer on this project. I collaborated with UI designer mentor Ethan Pham throughout the project.

Problem Statement

Newcomers to the real estate investment market lack a centralized, efficient, and professional source of guidance, which complicates their investment process, wastes time, and makes it difficult to find suitable properties within their budget. Existing resources do not sufficiently meet these needs. This indicates a gap in the market for a user-friendly web application that can provide comprehensive, professional guidance tailored to those new to real estate investment.

1 Define

User Persona

User Stories

#01

As a user, I want to create a profile containing all my property criteria, so that I am recommended results most relevant to me.

#02

As a user, I want to be able to search and filter properties, so that I can find good matches based on my needs.

#03

As a user, I want to be able to save or mark properties I am interested in, so that I can easily revisit them.

User Flows

“As a user, I want to create a profile containing all my property criteria, so that I am recommended results most relevant to me.”

2 Design

Sketches

Understanding the project requirements, I initiated the ideation process by sketching the design concept. To validate their usability and assess the user flow, I subsequently developed these into a rapid prototype.

Mid Fidelity Wireframes

Following the initial ideation and prototyping, I proceeded to translate these concepts into mid-fidelity digital designs. This transition from paper to digital allowed me to more closely emulate the final product, making it possible to explore interface details, navigate user flows more accurately, and prepare for the subsequent stages of high-fidelity design.

Mood Board

The mood board for Abode strikes a balance between personality and professionalism. The visuals I've chosen are grounded and give a secure feel, mirroring Abode's stability and reliability in the market. Despite their understated nature, they do incorporate delightful details and personal touches, injecting joy into the overall user experience. I believe this design direction offers longevity, resisting fleeting design trends and therefore preventing Abode from appearing outdated.

Style Guide

Final Design

Mock Ups